Continuum Co. is a real estate holding company that needed a visual identity to match their dynamic and forward-looking business plan.
The infinity symbol was a natural representation for the growth and expansion inherent in both Continuum's name and their industry. I emphasized those components by using a modern, minimal style and cleanly splitting the symbol up to unlock it and give it its own sense of depth and motion. These components are further carried through in the accompanying wordmark. The additional visual asset of the company name in a rising skyline relates more concretely (literally) to the brick and mortar aspects of the business. Taken in tandem, the complementary marks equip Continuum Co. with the tools they’ll need for the future.